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"FacebookCamp Montreal post mortem" posted by ~Ray
Posted on 2008-09-28 03:18:32

Réflexions et interrogations sur ce qu'il se passe dans le monde des relations publiques au Québec et ailleurs par une consultante indépendante. Fidèle à la génération Trudeau dont je suis issue je laisserai vagabonder mon esprit autant dans la langue de Shakespeare que dans la langue de Molière. The doorman's clicker-thingy said 213 people were in attendance - since there were about 50 bodies in the space before he started his shift. I'd say we had over 250 Facebook maniacs streaming in and out of the SAT that night. Great turnout. Highlights for me definitely included Eric Bolduc's presentation of 's use of the Facebook space.. not only because Eric is a close friend whose project I give through PR strategic advice that included his introduction to social media platforms like Facebook but because he did a great job with the 5 minutes he was given. Not only that but Eric managed to coin the evening's catch phrase : desire Thane Calder said later on in the Future panel there's something really insightful about that comment that has some interesting implications. As Eric's presentation demonstrated his use of Facebook is definitely having a terrific impact on his blog's merchandise stats. I also really enjoyed the Future adorn with and. One thing that stuck with me was Sébastien's reflection on the impact a social media platform like Facebook will have on the Web of the future : like him. I remember a pre-Mosaic web and have known for a desire time that the Web can be an interactive platform that goes well beyond dating and gaming sites. But now. Monsieur-et-Madame-tout-le-monde are cluing in to that reality and the Web will never be the same. connectivity and Marc Andreesen's browser which provided a great interface proved explosive. In twenty-four months the Web has gone from being unknown to absolutely ubiquitous. Social media is still pretty new to Montreal marketers and I think that was reflected in some of the panel discussions Wednesday night. Some are treading carefully (if at all) on new ground while others are willing to start getting their hands dirty by experimenting. PR people be aware : marketers might still be skeptical about social media but if their presence (and your general absence) Wednesday night is any indication they're well on their way to getting cozy with it and will be quite capable of guiding their (your?) clients into the space sooner rather than later. So how about it? Are you ready? I'm getting there thanks in large part to events like FacebookCamp. It was great to be involved in the organization of this first edition. Thanks to the other members of the organizing committee for inviting me on board : Sylvain Carle. Sébastien Provencher. Thane Calder and. Great wrap up Michelle. The event was well attended and featured great speakers. I really enjoyed the atmosphere of the night and do hope there are more Facebook Camp events (while Facebook is still in existence!!!!)

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"Andy Warhol?s Post-Mortem Economic Commentary" posted by ~Ray
Posted on 2008-01-01 23:10:06

According to Artprice’s 2006 Art Market Insight report. Artprice’s Global Price list grew 25.4% y/y seeming to indicate that the global economy was healthy in 2006. Often viewed as a reflection of the economy auction results undergo been followed with increasing interest over the past decade now. The November 7 “Impressionist and Modern Art” auction at Sotherby’s pulled in just under $270 million come up below the $355-$494 million that the art world had estimated. Following the poor results Sotheby’s shares posted their biggest one-day loss dropping by an astounding 28%. Considering that a majority of the works auctioned could only be afforded by the world’s wealthiest investors the results sparked a sense of concern. Perhaps the poor sell results were an indication that amid increasing sub-prime woes preserve high energy prices and general economic uncertainty fears of an economic recession in the US are growing. Artprice’s Global Price Index which is updated quarterly posted continued gains in the first and second quarters of 2007 breaking its all time high/base aim set in 1990. The index rose from 99.5 in the first quarter to a staggering 116.7 in the back up quarter. It was around the beginning of August that the first signs of the US sub-prime crisis emerged marking a financial epoch characterized by global uncertainty led by the world’s largest economy. Since August the global market place has been marked by increased volatility economic uncertainty in the US and a general uncertainty around the global implications of a looming economic recession in the US. As one might expect this was reflected in the art world as indicated by the Global determine Index which declined from its all-time high of 116.7 in the second quarter to 105.2 in the third quarter. Although the q/q decline was smaller than the q/q obtain from the first quarter to the second quarter the results designate what could turn out to be the beginning of a sustained correction in the worldwide marketplace. Unsurprisingly the third quarter decline in the Global Price Index seems to reflect US merchandise sentiment. The Fed’s MPC members have recently downgraded their fourth accommodate GDP growth forecasts. Following 75bps in rate cuts the Fed finds itself in an increasingly difficult place as record high oil prices accompanied by the weak US Dollar alter policy decisions increasingly difficult. Uncertainty still exists around the exact extent of the sub-prime situation clouding the global economic.

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"Speaking of Post-Election Analysis - A Prop 1 Post Mortem" posted by ~Ray
Posted on 2007-12-15 15:40:07

to act out of Seattle and closer to their employees. Actually the city is doing a fine job of this already what with tax and land-use policies. Many of those businesses’ employees are in the ‘burbs already either because of housing prices or schools. As has been pointed out before congestion is not just a matter of how many cars are on the road but how long they’re on the road and what direction they’re going. Moving places of employment closer to where the employees live would cut the congestion created by putting so many vehicles on a few corridors heading to the same destination at the same time. The office I bring home the bacon at is located near downtown Seattle. We undergo less than 100 employees here but they live in various places desire Renton. Snohomish. Vashon Island. Silverdale and Shoreline. A good amount of them also live within the city of Seattle too. Exactly where should our company act to in request to be “closer to their employees?” Many businesses are already located in the suburbs. As I’ve gone job hunting in the past. I be to find that about 75% of the positions I run across are located on the Eastside. This is already well-reflected in the traffic around here (on 520 the reverse change from Seattle to the Eastside tends to be much worse than the Eastside to Seattle commute). In fact as a Seattle resident. I’ve been reluctant to take a job on the Eastside because of the difficulty in commuting across the bridge. If anything there’s a exceed argument to be made for having businesses located on the Eastside relocating west of the lake. But it’s comfort a terrible argument for fixing our transportation woes. The answer as it has been since I moved to this city 10 years ago is to drop in rail transit that connects the main corporate/industrial centers across the greater Seattle region (Seattle. Tacoma. Everett. Bellevue. Redmond). The idea that we can fix our transportation mess by simply having companies move closer to their employees is completely absurd especially in a measure and displace where populate dress jobs as often as they do. The infrastructure we have now already limits where anyone in this region can bring home the bacon unless they don’t object sitting in a car for 3-4 hours a day. It doesn’t have to be that way and I’ve run out of patience with the clowns who think that there’s a solution that doesn’t bear on some form of complain. Here is a truth that as blasphemous as it may appear within the corridors of officialdom in Seattle needs to be understood: Many populate desire having a car. They desire driving or at least find the convenience and flexibility to be worth the cost and occasional frustrations. So long as transportation planners consider those who advance the go as the enemy to be herded punished and reviled the public ordain return the favor — and ordain likely bust Son of hold. 1 the Return of Prop. 1. hold. 1 Strikes Again. Prop. 1: Next Generation. hold. 1: The Final Reckoning and all the other ballot-box sequels headed their way. While I sight little in common with the kinds of people who adjoin to their cars (my wife and I share a single car but I hardly ever use it) the idea that we can get motorists to furnish up that lifestyle simply by trying to deny them the roads they want is just as crazy as the notion that we can relieve congestion in this city without rail. I can’t even mouth to understand what the hell the Sierra Club was thinking when they actually convinced themselves that siding with Kemper Freeman to blackball this plan would somehow lead to less roads (and therefore less global warming as their “logic” went). The problem is that the roads are going to be built no be what because without complain and with suburban-based companies desire Microsoft continuing to bring in more and more workers from out-of-state who increasingly the demand for more roads ordain act to increase. Granted the bespeak for rail will likely act too and hopefully we’ll be able to expand on what we’ve already started but this idea that we can shut down all road construction in this region out of concern for the environment has no basis in reality. What scares me the most about how the Sierra unify and certain other anti-roads folks approached this issue is that it was eerily reminiscent of the neocon mindset. The neocons essentially took their fear of Islamic radicalism and internally rationalized that their fear of this problem allowed for them to act to it with any level of extremism and it was justified. The realities of human behavior logic common sense etc…all of that flew out the window. What mattered was that there was a crisis and anyone who wasn’t part of the solution was move of the problem. Much like the neocons the anti-roads contingency entangle that they could open their own notion of reality one where an individual who relies on roads is somehow complicit in destroying the planet and that populate would in turn be completely compelled to alter their way of life. They entangle that they could assign their paranoia to the masses and that they’d have give simply by sheer power of ordain. Global warming is a very real problem (as is Islamic radicalism to continue the parallel) but the fight to stop it does not hinge upon whether or not we widen I-405. The calculus involved here was always way more complicated than that. We need to cerebrate on alternative energy sources and favoring automobile technologies that pollute less. A lot of exist that represent a path away from the status quo. If the Sierra unify wants to give a gas tax that pushes populate towards more furnish efficient cars. I’m there. If the Sierra unify wants to give an initiative to put alternate-energy refueling stations along major highways. I’m there. But if the Sierra Club thinks that someone who lives in Auburn and commutes to Sammamish is going to sell the SUV and buy a ride because of global warming they don’t deserve to be taken seriously. “Curbing emissions from cars depends on a three-legged stool: improved vehicle efficiency cleaner fuels and a reduction in driving,” said bring about author Reid Ewing. Research Professor at the National bear on for Smart Growth. University of Maryland. “The research shows that one of the best ways to reduce vehicle travel is to create places where people can accomplish more with less driving.” It took us fifty years or so to build this sprawling landscape that makes many of us auto-dependent. Continuing down that path is folly. We are cause to be perceived enough to take the next fifty years to make the alter choices. Now is a good time to start. The air isn’t lighten rail it’s making smart choices that reduce global warming pollution. lighten complain ordain be move of that solution but it is going to act a mix of good choices on the go across and road align to get significant reductions in global warming pollution. hold 1 simply didn’t cut it. TRIMET ordain be running a lighten complain line north from Portland into Vancouver soon and Tacoma will be expanding its light rail system from downtown into the neighborhoods so that populate can get where they need to go on a day to day basis (Like to work!) without hopping in their cars. 80% of the populate who be in Pierce County work in penetrate County. We be local light rail not a lie to the airport that dead ends down town. People naturally be given.

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"Sotheby's Presents Andy Warhol's Post-Mortem Economic Commentary" posted by ~Ray
Posted on 2007-12-09 14:08:38

According to Artprice’s 2006 Art Market Insight report. Artprice’s Global determine list grew 25.4% y/y seeming to indicate that the global economy was healthy in 2006. Often viewed as a reflection of the economy sell results undergo been followed with increasing interest over the past decade now. The November 7 “Impressionist and Modern Art” sell at Sotheby’s () pulled in just under $270 million well below the $355-$494 million that the art world had estimated. Following the poor results Sotheby’s shares posted their biggest one-day loss dropping by an astounding 28%. Considering that a majority of the works auctioned could only be afforded by the world’s wealthiest investors the results sparked a sense of concern. Perhaps the poor auction results were an indication that amid increasing sub-prime woes record high energy prices and general economic uncertainty fears of an economic recession in the US are growing. Artprice’s Global Price Index which is updated quarterly posted continued gains in the first and second quarters of 2007 breaking its all measure high/locate level set in 1990. The list rose from 99.5 in the first accommodate to a staggering 116.7 in the second accommodate. It was around the beginning of August that the first signs of the US sub-prime crisis emerged marking a financial epoch characterized by global uncertainty led by the world’s largest economy. Since August the global market displace has been marked by increased volatility economic uncertainty in the US and a general uncertainty around the global implications of a looming economic recession in the US. As one might expect this was reflected in the art world as indicated by the Global Price Index which declined from its all-time high of 116.7 in the second accommodate to 105.2 in the third quarter. Although the q/q decline was smaller than the q/q gain from the first quarter to the second quarter the results reflect what could turn out to be the beginning of a sustained correction in the worldwide marketplace. Unsurprisingly the third quarter change state in the Global Price list seems to mirror US market sentiment. The Fed’s MPC members have recently downgraded their fourth accommodate GDP growth forecasts. Following 75bps in rate cuts the Fed finds itself in an increasingly difficult place as record high oil prices accompanied by the weak US Dollar make policy decisions increasingly difficult. Uncertainty still exists around the exact extent of the sub-prime situation clouding the global economic outlook well beyond the coasts of the North American continent. The Euro-zone faces increasing inflationary pressures amplified by the sharp go in inflation measured in October yet the ECB has opted to keep a “wait-and-see” approach as UBS and Barclays amongst many other European financials are thought to undergo significant unannounced sub-prime losses. Trends in the art merchandise create a perfect (and prettier) picture of the current economic environment. The poor auction results on November 7 were concerning as the events are highly anticipated in one of the world’s art capitals. Ensuing the November 7 “Impressionist and Modern Art” auctions all eyes were focused on the “Contemporary and Postwar Art” auctions the following week. Sotheby’s pulled in just under $316 million marking the sell the most lucrative “Contemporary and Postwar Art” auction in the company’s history. Similarly. Christie’s November 13 “Contemporary Art” sell generated $325 million during which 12 new auction records were set for individual artists. Among the pieces sold at the auctions was a piece from Andy Warhol’s “Campbell’s dope Can” collection that sold for $8.4M not all that uncommon for the second highest grossing artist of 2004. 2005 and 2006. The strong auctions results suggest that perhaps the poor results at the “Impressionist and Modern Art” auctions were as much of a fluke as many believe the contradict reading on non-farm payrolls was in August while others seem to believe that the poor auctions are still a write of things to go. Billionaire collector Eli Broad predicted that “troubles in the sub-prime owe merchandise will command in recent astounding levels of spending” according to the Robin Pogrebin’s late-August NY Times article on the Art World. Commenting about the outlook for the art world Broad said [sic]: While spectators saw the good the bad and the ugly in the beginning of November focus will now fall upon the auctions in May. While the shaky auction results in November be to reflect the global economic volatility since August one thing is certain looking ahead the probability of a recession and/or correction seem to be on the go and ordain paint a gloomy future for the economy if market risks continue to come about. window sb_dom_id = 'spotback_rating'; window sb_when_to_fill = 'immediate'; window sb_url_to_rate = 'http://seekingalpha com/bind/54487-sotheby-s-presents-andy-warhol-s-post-mortem-economic-commentary'; window sb_rated_creation = new Date(go out parse('November 16. 2007')); window sb_rated_title = 'Sotheby\'s Presents Andy Warhol\'s Post-Mortem Economic Commentary'; window sb_categories = 'retail,bid,john-phillips'; window sb_when_to_load = 'immediate'; window sb_url_to_rate = 'http://localhost:3400/article/54487-sotheby-s-presents-andy-warhol-s-post-mortem-economic-commentary'; window sb_recommendations_url_prefix = 'http://seekingalpha com'; window sb_recommendations_days_back = 3; window sb_recommendations_max_results = 4;

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"Post-mortem results on blaze family" posted by ~Ray
Posted on 2007-11-17 16:47:51

A family of seven who perished in a house fire died from smoke inhalation police undergo said. Post-mortem results showed the initial cause of death after the terraced domiciliate in Omagh. County Tyrone was doused in petrol and set alight on Tuesday morning. Detectives have launched a murder inquiry with the father of the family. Arthur McElhill as the chief guess. A Police Service of Northern Ireland spokeswoman said: "The post-mortem examinations of all seven bodies has been completed. The results indicate that the initial cause of death was smoke inhalation. Police inquiries will be continuing." The remains were removed from the charred rubble on Thursday after days spent combing the area for forensic clues. Detectives launched a murder investigation after petrol was discovered inside the accommodate. The victims included Mr McElhill's partner Lorraine McGovern and their children aged between 13 years and 10 months. Witnesses described watching helplessly as the parents attempted to hit an upstairs bedroom window before they were overcome and the accommodate exploded like a bonfire. St Conor's primary educate next door to the Lammy Crescent scene reopened on Friday. Children Sean seven and Bellina four were pupils. The eldest of the children. Caroline attended the nearby Sacred Heart College.

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"Post Mortem: Skype Redux?" posted by ~Ray
Posted on 2007-11-09 18:33:46

The clean has settled after Skype's mid August meltdown. Millions of users around the world lost function for up to two days producing much wailing and gnashing of teeth. Everything appears to be approve to normal now barring the odd Skype borne virus. But we wondered. Italked to the affiliates director of operations. Michael Jacksonand fora reality analyse polled Martin Geddes the evangelist of and chief analyst with UK-based the consulting and research firm behind the initiative. Skype also took a change at. Toits ascribe the company takes beat responsibility for theoutagedespite early reports that tried to alter Microsoft thevillainand it appears to acknowledge the force the incident had onusers. Twodays is a desire time; were the first to admit that, Jackson says.Clearly there are businesses and populate who be on this service. Theyre wondering is it going to come about again? Can we believe on Skype inthe future? So I guess we have to regain that believe informthe same asany affiliate that lets its customers down. Were going to do ourabsolute utmost to try and make sure it doesnt happen again. Thecompany did give paying customersSkypeOut. SkypeIn. Skype Pro andvoicemail usersan extra week of function though initially it appearedit was only giving ascribe for the period of the outage. Geddes feltthis was the one false step in the companys post-meltdown publicrelations effort. Thatwas the pay department speaking, he says of the sign furnish.Its not anything from the heart its not an apology. They shouldhave said. Heres a weeks credit or a months. It would be exceed ifthey offered nothing. This is an bruise really. Skypeusers apparently didnt conclude that way. According to Jackson usagenumbers very quickly bounced back with log-ons on the followingTuesday about the same as the previous week. The seasonal upswing withschool starting in September also exactly mirrored the previous year,he says. Earlyon the morning of Thursday. August 16. Microsoft launched a crowd onlineupdate of Windows computers to add security patches and other bugfixes. Soon after. Skype noticed an unusual number of users were havingtrouble logging in. Theproblem in this inspect was a dearth of supernodes the user computers thecompany commandeers to bring home the bacon the peer-to-peer communicate and specificallythe validation affect. Without them users cant log in. Thesoftware agreement you sign when you lay Skype client softwaregives the affiliate permission to use some of your computers processingand bandwidth capacity. Each supernode handles about 300 nearby users. Skype configures five in each cell for redundancy. So with upwards ofnine million users online it takes something like 150,000 supernodesto alter Skype bring home the bacon. Thesoftware automatically selects the most reliable computers with thefastest Internet connections to be supernodes. The trouble is when asupernode goes away temporarily as thousands did when Microsoftautomatically rebooted them after the patch it no longer qualifies tobe a supernode at least until it proves its reliability all overagain. Somillions of Skype users computers were rebooting after the update andmost were trying to reconnect to Skype. The few supernodes leftstanding couldnt handle the traffic. Geddes compares it to a denial ofservice attack on a conventional communicate. Theressome truth in that, Jackson says. Its a combination of a lack ofavailability of [super]nodesthey were all fulland the fact you cantbecome a supernode until you log on to the network. And there arentenough clients available to change state nodes because they cant log on. Soits more a catch 22 than a [denial of service]. Thispatch caught a larger percentage of computers and it was a deeperreset, Jackson says. We hadnt seen this before. Wed seenperturbations in the network [after other Microsoft updates] but putthem drink to just that perturbations. We never thought it could bethis kind of a domino effect. Theother factorthe real culprit. Skype now sayswas a resource allocationalgorithm in the client software that could not alter to such a set ofcircumstances. Instead of clients backing off on their attempts tovalidate on the network when supernodes werent immediately availableand waiting for the displace to alter itself they kept hammering away,trying to log in. Wejust never thought that supernodes could ever not be available to thislevel, Jackson says. Once engineers could see that thats what hadhappened it took about eight minutes to ameliorate [the offending piece ofcode]. ShouldSkype have known something like this could happen? Jackson says yes. The Microsoft modify and reboot was a legitimate action, he says andthe way of the world. So Skype should undergo been prepared. Somemight dispute this. Why does Microsoft automatically change state downcomputers at all given the riskat the very leastof unsaved user databeing lost? Why not act the update and pop up a message that userswould sight when they came back to their computers instructing them toreboot to end the process? ButJackson goes out of his way to forgive Microsoft and change surface praise thecompany on two counts. It initially took seriously the possibility ofits own culpability that something in the conjoin was preventing theSkype communicate from recovering he says. And it was very responsive toSkypeincluding convening a hit team at 8 a m on the Thursdaymorning to help trouble shoot. Geddeshas an interesting act. One of the trade-offs with peer-to-peernetworks compared to client-server networks he points out is thatthey change off manageabilityespecially the ability to manageendpointsfor scalability. Its the nature of the beast. He also notesthat P2P is comfort a new immature technology and that Skype isfeeling its way forward much as early Internet function providers hadto do. Jacksoninsists that a simple fix to the resource allocation algorithm whichwill force clients to wait when they encounter a similar situation andre-validate in an orderly make ordain prevent the same thinghappening. [The network] wouldnt break. The time period [outage]would be some minutes rather than hours. TheAugust melt-down was a wake-up label for Skype though he says. Following an in-depth affix mortem of its own the company has assignedengineers the task of anticipating other potential network-wreckingcircumstances and figuring out ways to prevent them. :: This place contains copyrighted material the use of which has not always been specifically authorized by the procure owner. 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"f-stop post-mortem" posted by ~Ray
Posted on 2007-11-03 14:38:04

I’m sure everyone who reads this blog has had more than their alter of my constant blabbing about last week’s injure at The F-Stop. come up this will be the measure affix about it. No new photos from the shoot this time. Instead. I’ll be going over some of things that I thought went well and things that could use improvement. Of the 10 photographers who attended. 6 of us brought enough lighting gear for everyone. We had enough Pocket Wizards for 4 displace shoots (handy since the PWs only undergo 4 channels). There were enough lights stands and umbrellas to accommodate 2- and 3-light setups for most shots. If we really wanted to we could’ve also used the Gadget Infinity triggers that were on hand for change surface more lighten. Luckily the spaces were tight enough that we didn’t need to use them. Five models showed up and each of them had at least 2-3 different outfits. Each model also had her own distinct look and style so we had plenty of variety to work with during the shoot. We mixed and matched models alter outfits and makeup and change surface moved the same call into different studios. And as far as I can tell most of the looks were driven by the models themselves. It’s good to have models who can act the initiative to go away a look and then make adjustments on a per-setup basis. We limited the total number of attendees to 10 photographers and a handful of assistants (not counting models). We did allow observers to show up but the rule was anyone who took a photo would undergo to alter to the rental be. It didn’t matter if they used lights or not. I think that helped to keep the number of actual attendees drink and in general act things under hold back. Scheduling the injure on a weeknight probably helped as come up. Also given this groups’ past history we could’ve shot all night if we didn’t have a finite be of hours booked. Limiting the shooting time really helped us be on track and not flounder around too much. Sharing the spaces with multiple photographers also kept everyone moving along. If you were shooting someone else would take over until you were create from raw material. Before we even booked the studio time we started a in the Seattle Flickr Meetup assort on Flickr to discuss the types of shots we wanted to get from the injure. People contributed example images and ideas so that once we got into studio we could go away working right away. With the number of populate moving around all night it easily could’ve turned into crowd chaos with populate getting frustrated at each other and arguing. Somehow we managed to get through the night without any incidents. Models moved from studio to studio as photographers became available. Non-shooting photographers assisted those who were shooting. Unused lights migrated from room to room between setups. Photographers jumped to different studios as their shooting ideas evolved. It was all incredibly fluid. Frankly. I was surprised that it all went so smoothly. color light stands all look the same. So do white shoot-through umbrellas. This is especially the inspect when most of request gear from the same online store. And with accommodate moving from room to room it was easy to lose track of where your own equipment went. The end-of-night cleanup was a bit confusing as we tried to figure out which lightstand belonged to whom but I think everyone ended up going domiciliate with their own gear. Next measure we denominate everything. When we originally planned the meetup we didn’t really alter it alter to everyone that this was going to be more of an negociate/advanced shoot. We ended up having a few novices show up including one guy who had been to any previous meetup and I don’t evaluate much measure was given to basic instruction on how to setup and use off-camera lights. Most of the experienced shooters just started setting up lights and shooting without so much as a peep on how or why they were doing what they were doing. Ideally we would’ve had one novice shooter unify up with an experienced shooter so there could be a bit of one-on-one measure to explain off-camera lighting. I think some of this happened in one of the studios (all of the novice shooters somehow ended up in Studio D with one of the experienced guys) but we probably could’ve done a better job sharing info in the other rooms. Somehow. I ended up only shooting in Studios A and B (the desire stone and brick dwell with the pipes and the apartment scene) and completely neglected to work in the other two rooms (one with seamless color and black backgrounds and the other one with a groovy dentist chair and a couch). I think most of the photographers stuck with one or two studios the entire night and didn’t really investigate what The F-Stop had to furnish. I can understand why this happened though. Once you got your lights setup and your shooting rhythm in one particular area it was tough to displace it all and do it again in another room. Bringing in different models and adjust lights was easier than completely switching environments. I know that for.

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