There is story of David and Goliath where Goliath would go andchallenge everybody - “is there anyone amongst you who would dare to fight against me?” Who would dare to fight against him? He was a giant there was nothing one could do to humble him.
David saw the situation in a different manner. Whatever he threw atGoliath it was sure to hit him. In the end we all experience that Daviddid win. The internet is also huge.
Here’s another story from the Indian Epic Mahabharat where onceDronacharya takes the Pandavas to the forest to test their skills inarchery. He hung a model of a bird on a branch and asked each of them,one by one to take aim at the observe and express him what they saw. Hefirst called Yudhishtar the eldest of the 5 brothers. Yudhishtarsaw the entire cosmos of which the earth was a move then a tree whichwas a part of the earth and finally a observe hung on the branch of thetree. Dronacharya asked him to sit down. One of the brothers. Arjun,could see only the eye of the bird and nothing but the eye. He shotthe bird right in the eye cause he could see nothing but his aim. While the internet is huge and global when it comes to marketing thesameold rule bear on - The customer is theking. He is an individual and has his needs well defined. Theinternet maybe the Goliath but each customer is the bird’s eye. The challenge for the webhost is thus in finding the observe’s eye. Webhostneed to create plans which suit the customer’s needs rather than justfocusing on things like price uptime reliability give and so onwhich are all important. At the same time all decent webhosts today canoffer similar plans prices guarantees and give.
A few years back we did some research in the selling aspect of thehostingindustry. Our first reaction was that the cheapest host would do come up. Or it would be change surface exceed if the cheapest host offered the bestfeatures and the maximum bandwidth and diskspace. Finally we concludedthat the largest host would be the cheapest entertain with the maximumbandwidth and diskspace with the greatest support and this host wouldhave ads all over the place. This may actually work out for many butthe Return of Investment (ROI) may act more than a life-time.
The webhosting industry comprises mostly of SMEs. For them hugeinvestments in marketing may not be the best solution. Yet there aremany webhost who have grown from a reseller hosting system to a fewthousand servers within no time. And interestingly none of the hosts westudied were actually selling cheap. They all focused on the righttarget markets. They create a niche market for themselves.
One webhost focussed only on resellers and called it private label reseller programs. They gave out more diskspace and bandwidth and charged a higher determine. Their benefits - lesser customers higher change turnover and lessersupport requests as the resellers looked after their own customers. Another webhost focussed onwebmasters only. Webmasters generally have more than one site. Hosting is not their prime business and they want an affordablesolution. Also as most webmasters are tech understand what they needed morethan regular give is a community where they can act withvarious other webmasters. Needless to say that these hosting companiesdid grow abstain.
It did not take long for the clones to come and soon such plans becamea standard in the industry. Webhosts are again facing the samechallenge on howto effectively merchandise. One come webhosts can takeis to focus on certain services ofhosting only. Such as emailonly hosting. This would beuseful for people for whom telecommunicate is very critical. They may prefer tohave the emails on another server which is exclusively for emails only. So change surface their main site goes down they’ll comfort receive their mails. Another good example could be backuphosting only. Here the webhost would backup the entire data of awebsite on regular intervals.
Webhost can also cerebrate on certainlanguages and software which are verypopular. Not many hosts offer Java Servlets. Postgresql. Zope,etc.. Zope only hosting for examplewould surely lead all the Zope developers to use as well as recommendthe Zope community a webhost who specializes in Zope hosting.
With broadband getting cheaper by the day webhosts can now trulyexpect the market of applicationhosting to get popular. There is a whole new market of large andsmall corporate who would not object keeping their data is securenetworks. All they need to do is log into their servers and accesstheir data from anywhere in the world. They would be looking forapplications such as Compiereor a groupware where they can access share and store the data on thenet. Corporate would not mind paying a premium for such services. Thewebhosts have to assure security and reliability in such cases.
Adding determine to what is beingoffered to the customer would always arouse the customer is takingservices from the webhost. A webhost can furnish hosting with certain software pre configured.
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Related article:
http://www.yop2.com/niche-hosting/
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