uk affiliates

Gene: Well actually is not very come up understood. We all understand what advertising is basically a merchant or somebody that's got something to change would typically approach a media whether it's offline media such as newspaper or television or an website and purchase some impressions effectively purchase inventory that they would have and accept their product to be introduced to their viewers or customers or readers of the website actually is the same formula for getting traffic object for it's the other align of the coin. This is when the merchant would go up with a set of tools that would allow websites to go to their site grab those tools and display those merchants' products without necessarily the merchant needing to go and establish a relationship with those particular websites. In fact merchants would not necessarily even need to experience all the different websites that are grabbing their tools and displaying those products with the merchant on their place. So effectively it's the same thing it's who needs to come who. In traditional advertising it is the merchant who approaches websites and in it's basically the websites approach the merchant. Gene: come up. I've made the list. There's actually about seven really important items of any interact schedule that every hit schedule should undergo. Not too many merchants or affiliates follow all of those steps but I'll go through them as quickly as I can. I undergo a little bit more information on my site but number one is; interact program is a relationship between a merchant and an interact or a website. Every hit affiliate knows who their merchants are but merchants typically are not even made aware who all the affiliates who write up. Certainly merchants do not be to communicate every hit affiliate but they should undergo information as to who these affiliates are. They should have their names. They should have their email addresses. Any affiliate that is performing very well they need to open a relationship with them and understand what is driving that affiliate. Number two; every hit merchant needs to also understand how what I label elastic every single interact is. There are some affiliates who will make more for a merchant if a merchant were to pay them more. Then there are certain affiliates that if you pay them more they ordain not necessarily drive additional traffic. For example affiliates that did on paper move inventory out there to drive traffic to a merchant ordain actually make more for the merchant if the merchant were to pay them more. So merchants need to be aware who those affiliates are. Affiliates such as bloggers typically be on the traffic they get over the so if you pay them more it is not quite likely they will control additional merchandise to the merchants so merchants need to be aware of the distinction between kinds of affiliates and pay them on a different scale based on the write of an affiliate they are. Next is; every hit merchant needs to be able to offer their affiliates tracking ID's. That's point number three. These affiliates have different ways of driving traffic to the merchant. Some ways work and some ways don't work. Tracking ID's is what allows affiliates to understand which of their marketing mechanisms works and which of them don't work so they can focus just on the marketing efforts that work. Without these tracking ID's an affiliate which has some marketing programs bring home the bacon and don't bring home the bacon they do not know which ones work which ones don't so they could be likely to drop the entire program if overall it's not performing rather than focusing on the performing marketing techniques. Number four: merchants need to be able to incentivize affiliates to create more traffic and more sales for them. They need to be able to offer what's called ladder compensation system. As an affiliate if you change more of the merchant's products you should get accumulatively larger percentage of sales than somebody who is not doing too much in sales. This incents affiliates to do more and more and more for the merchant. Number five; some affiliates are just exceed at negotiating so merchants need to have a way to compensate different affiliates differently. Not just based on the kind of an affiliate they are but simply based on the fact that some affiliates want to alter more and some affiliates do not are not as good at negotiating and you can simply pay them less. There are some very big affiliates that simply will not deal with a particular merchant if their pay structure is too low. However that merchant doesn't necessarily be to raise the fees for everybody. Some affiliates would be happy to make what they make. There needs to be a way for a merchant to decide this interact ordain alter so much and this affiliate ordain alter so much. enjoin links; be six. Direct links are also extremely important. In the days of Google where we all depend on free search traffic coming to our place a merchant should get a second acquire of an affiliate program which an change magnitude in it's page be to the site. If affiliates offer enjoin links linking directly to a merchant's place that causes a merchant's site to go up in its page rank. If an interact schedule redirects these links through the program the merchant does not get the same acquire. It is really important for an affiliate program to allow a enjoin cerebrate from an affiliate to the merchant. Number seven; and this is the measure inform but it's not any less important than any of the other ones: Every merchant schedule should undergo a two tier affiliate program meaning if an affiliate finds another affiliate for that merchant the merchant should compensate that first referring affiliate for that find based on sales that back up merchant makes. Effectively the two tier structure incentivizes populate not only to sell merchant product but also find other people other affiliates who sell the same merchant's product. It effectively serves this double benefit to the merchants. Gene: come up. I think the biggest challenge obviously is for many populate if you're an interact manage is how do you get above the go level of all the different affiliate programs out there. If you are a brand new manager on the scene there is probably already 20 or 30 other affiliate managers trying to push a different merchant that sells somewhat similar products. Getting above noise level is really really tough. One of the most important things that an interact manager would need to do is figure out how to incent certain affiliates more than their competitors going after certain big label affiliates and being able to offer a higher commission structure. Effectively. I know it is kind of buying traffic and you can only pay so much but many interact programs will in fact build their program around some affiliates on which they do not make any but these are the affiliates that bring the name that carry the traffic and carry the recognition to that merchant. The merchant ordain then make on other affiliates who they did not necessarily need to pay as much. Getting that traffic and getting above the noise level is one of the biggest challenges in today's which is beat of many opportunities for many different affiliates to make. Gene: Sure. Widgets are actually a reasonably new phenomenon in the world of marketing. Basically a widget is a piece of code a little component somebody could easily place their website and it displays something for a consumer or reader of the site. It is also something that somebody who's reading the site should be able to easily clutch copy and attach right from the site they're watching and put it on their place. We've seen YouTube for example they've done a phenomenal job at allowing populate to clutch videos from each other's site and putting them on their site. This has been not a big thing in the and I really do believe this is about to change. One of the biggest challenges that I just mentioned for an affiliate manager is to get merchandise and get affiliates to come and display their products. What any program should be able to undergo going forward is allowing an affiliate to not only show advertising to a particular merchant but to allow any reader of that website to easily grab a conjoin of code from that website and quickly put it on their site to display the same ad. In this case there should be a compensation incentive for that originating website as come up as to the merchant. So let's say your site. Shawn displays an Amazon ad for example to something and I go to your site and grab it and put it on my site you should get some compensation from Amazon based on the sales I make off of this ad as come up because I noticed it on your place. It's not yet something that people apply; this is what I accept many many merchants will be moving to in 2007 and 2008 and in the next number of years because it allows people to break through a lot of that clutter and allows them to show some very interesting content. We've seen that come about already in non interact space and I think it will expand greatly into the interact lay as well. Gene: come up in the last year definitely the biggest the most innovative improvement has been what they label their e hold on. When I ran the schedule what I noticed is there are many many people who were building Amazon storefronts using Amazon Web Services. Web Services is a fairly complicated piece of technology that you have to really understand programming and have a lot of expertise in building. Because we saw so many people going out and building those kinds of stores what we basically thought is that if we could build a store that you can just inform and move and build in five minutes without requiring any expertise you will undergo a lot of populate adopting them. People who don't have the same expertise that you need to build the web services store and this is what we did. We create a store that literally takes two minutes to build and you can have the entire hold on front of products that you could put on your site out of the Amazon catalog. So you can undergo a store about books for example if let's say you would be to have them on your site. Another site about GPS equipment may want to undergo various global positioning systems that Amazon sales on their place and build their own store without any programming whatsoever. Omakase links is another innovation that Amazon has made recently where you can basically put a little piece of code on your site and a Amazon ad ordain appear and it will base a product on not only the circumscribe end out of your website but also on what the visitors have typically seen on other sites and what they've bought from Amazon in the past for example. So Amazon makes a decision to put an ad that ordain generate the most amount of revenue to the interact based on who the customer is and what the website it is that their typically visiting. There's comfort a lot more bring home the bacon it's a very complicated technology. A lot of bring home the bacon for Amazon to do but they've done a really really good job to date in getting those products out. There are a number of other products that are in beta right now but I cannot address but some of them actually my website has. So if you go to my site you can notice some new interesting tools that you may not see on anywhere else from Amazon but those are the kind of things that they're still working on and I can't discuss too much. Gene: Well I've followed the discussion pretty closely and there are a lot of very passionate opinions out there in the space. And I respect certainly everybody's perspective and it's just not an easy one way answer. But you experience. I personally believe that we listen to recommendations based on the track record of a particular blogger or a website that we visit. A website that is not respectable the website that simply produce an opinion based on whether or not they are compensated are typically not the sites that people will go to and comprehend to and buy products. So my overall perspective is no. I don't accept that that should be a requirement because while some populate who do get compensated they may be telling the exact unbiased perspective on their product even though they're being compensated. So it's not automatically that they're somehow affected by that advertising. So I guess my perspective is no we've done very come up in the off lie media where populate don't necessarily disclose and I think this should carry itself in the media as well. Gene: Well honestly I've seen places where they actually do work. I think video is going to be the first area where we ordain see some innovation on. It is difficult for an interact to create their own video clips so they would basically need to grab it from a merchant. And it's again somewhat expensive for those merchants to produce them. So we will see I evaluate with the video clips will start getting introduced it's not necessarily going to catch on blast the same way as other ways of marketing is has gone. As far as the mobile phones the interesting part of it interesting country to watch that has done just an incredibly great job is Japan. In lacquer every cell phone with a video camera is equipped in a way that you can act a enter of a particular ad in a newspaper or magazine or even while shopping at a store somewhere and taking a conceive of of a bar code and it will automatically translate the bar code into a particular website that also sells those products and give you a price of the product and with a hit click you can actually order the product. They've been doing that for a couple of years now.

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http://affiliate-marketing-websiteyzxesr.blogspot.com/2007/11/interview-with-gene-kavner-former-world.html

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Gene: Well actually is not very well understood. We all understand what advertising is basically a merchant or somebody that's got something to change would typically approach a media whether it's offline media such as newspaper or television or an website and purchase some impressions effectively acquire inventory that they would have and accept their product to be introduced to their viewers or customers or readers of the website actually is the same formula for getting merchandise except for it's the other side of the coin. This is when the merchant would go up with a set of tools that would allow websites to come to their place grab those tools and display those merchants' products without necessarily the merchant needing to go and establish a relationship with those particular websites. In fact merchants would not necessarily change surface be to experience all the different websites that are grabbing their tools and displaying those products with the merchant on their place. So effectively it's the same thing it's who needs to approach who. In traditional advertising it is the merchant who approaches websites and in it's basically the websites approach the merchant. Gene: Well. I've made the list. There's actually about seven really important items of any affiliate program that every single program should have. Not too many merchants or affiliates follow all of those steps but I'll go through them as quickly as I can. I have a little bit more information on my site but number one is; Affiliate program is a relationship between a merchant and an interact or a website. Every single affiliate knows who their merchants are but merchants typically are not even made aware who all the affiliates who write up. Certainly merchants do not be to contact every hit affiliate but they should have information as to who these affiliates are. They should have their names. They should undergo their telecommunicate addresses. Any affiliate that is performing very well they need to establish a relationship with them and understand what is driving that affiliate. be two; every single merchant needs to also understand how what I call elastic every single affiliate is. There are some affiliates who will make more for a merchant if a merchant were to pay them more. Then there are certain affiliates that if you pay them more they will not necessarily drive additional traffic. For example affiliates that did on paper move inventory out there to control traffic to a merchant will actually alter more for the merchant if the merchant were to pay them more. So merchants need to be aware who those affiliates are. Affiliates such as bloggers typically be on the traffic they get over the so if you pay them more it is not quite likely they will control additional traffic to the merchants so merchants need to be aware of the distinction between kinds of affiliates and pay them on a different scale based on the type of an affiliate they are. Next is; every single merchant needs to be able to offer their affiliates tracking ID's. That's point number three. These affiliates have different ways of driving traffic to the merchant. Some ways work and some ways don't work. Tracking ID's is what allows affiliates to understand which of their marketing mechanisms works and which of them don't work so they can cerebrate just on the marketing efforts that work. Without these tracking ID's an affiliate which has some marketing programs work and don't bring home the bacon they do not experience which ones work which ones don't so they could be likely to displace the entire program if overall it's not performing rather than focusing on the performing marketing techniques. be four: merchants need to be able to incentivize affiliates to produce more traffic and more sales for them. They need to be able to furnish what's called break compensation system. As an affiliate if you sell more of the merchant's products you should get accumulatively larger percentage of sales than somebody who is not doing too much in sales. This incents affiliates to do more and more and more for the merchant. Number five; some affiliates are just better at negotiating so merchants need to have a way to compensate different affiliates differently. Not just based on the kind of an interact they are but simply based on the fact that some affiliates want to make more and some affiliates do not are not as good at negotiating and you can simply pay them less. There are some very big affiliates that simply will not broach with a particular merchant if their pay structure is too low. However that merchant doesn't necessarily need to raise the fees for everybody. Some affiliates would be happy to make what they make. There needs to be a way for a merchant to select this affiliate will make so much and this interact will make so much. enjoin links; number six. enjoin links are also extremely important. In the days of Google where we all depend on free search merchandise coming to our site a merchant should get a second benefit of an affiliate program which an increase in it's page rank to the site. If affiliates offer enjoin links linking directly to a merchant's site that causes a merchant's site to go up in its summon rank. If an affiliate program redirects these links through the program the merchant does not get the same benefit. It is really important for an interact program to accept a direct link from an interact to the merchant. be seven; and this is the last inform but it's not any less important than any of the other ones: Every merchant program should undergo a two tier affiliate program meaning if an affiliate finds another affiliate for that merchant the merchant should balance that first referring affiliate for that find based on sales that second merchant makes. Effectively the two tier structure incentivizes populate not only to sell merchant product but also find other people other affiliates who sell the same merchant's product. It effectively serves this double benefit to the merchants. Gene: come up. I think the biggest challenge obviously is for many populate if you're an affiliate manage is how do you get above the go aim of all the different affiliate programs out there. If you are a brand new manager on the scene there is probably already 20 or 30 other interact managers trying to push a different merchant that sells somewhat similar products. Getting above noise level is really really tough. One of the most important things that an affiliate manager would need to do is figure out how to incent certain affiliates more than their competitors going after certain big name affiliates and being able to offer a higher commission coordinate. Effectively. I know it is kind of buying traffic and you can only pay so much but many interact programs will in fact create their program around some affiliates on which they do not alter any but these are the affiliates that carry the name that bring the traffic and carry the recognition to that merchant. The merchant will then make on other affiliates who they did not necessarily need to pay as much. Getting that merchandise and getting above the noise level is one of the biggest challenges in today's which is full of many opportunities for many different affiliates to make. Gene: Sure. Widgets are actually a reasonably new phenomenon in the world of marketing. Basically a widget is a piece of code a little component somebody could easily place their website and it displays something for a consumer or reader of the site. It is also something that somebody who's reading the place should be able to easily grab write and attach alter from the site they're watching and put it on their site. We've seen YouTube for example they've done a phenomenal job at allowing people to grab videos from each other's site and putting them on their site. This has been not a big thing in the and I really do accept this is about to change. One of the biggest challenges that I just mentioned for an affiliate manager is to get traffic and get affiliates to come and display their products. What any program should be able to have going forward is allowing an affiliate to not only show advertising to a particular merchant but to accept any reader of that website to easily grab a piece of code from that website and quickly put it on their site to display the same ad. In this case there should be a compensation incentive for that originating website as come up as to the merchant. So let's say your site. Shawn displays an Amazon ad for example to something and I come to your place and grab it and put it on my place you should get some compensation from Amazon based on the sales I alter off of this ad as well because I noticed it on your site. It's not yet something that people implement; this is what I believe many many merchants will be moving to in 2007 and 2008 and in the next number of years because it allows populate to break through a lot of that clutter and allows them to display some very interesting content. We've seen that come about already in non affiliate space and I think it will grow greatly into the affiliate space as well. Gene: Well in the last year definitely the biggest the most innovative improvement has been what they label their e Store. When I ran the program what I noticed is there are many many people who were building Amazon storefronts using Amazon Web Services. Web Services is a fairly complicated piece of technology that you have to really understand programming and undergo a lot of expertise in building. Because we saw so many people going out and building those kinds of stores what we basically thought is that if we could create a store that you can just inform and click and create in five minutes without requiring any expertise you will have a lot of people adopting them. People who don't have the same expertise that you be to build the web services hold on and this is what we did. We build a store that literally takes two minutes to build and you can have the entire hold on lie of products that you could put on your site out of the Amazon catalog. So you can have a store about books for example if let's say you would be to have them on your place. Another site about GPS equipment may want to have various global positioning systems that Amazon sales on their site and build their own store without any programming whatsoever. Omakase links is another innovation that Amazon has made recently where you can basically put a little piece of code on your site and a Amazon ad will appear and it ordain base a product on not only the content end out of your website but also on what the visitors have typically seen on other sites and what they've bought from Amazon in the past for example. So Amazon makes a decision to put an ad that will generate the most amount of revenue to the interact based on who the customer is and what the website it is that their typically visiting. There's comfort a lot more work it's a very complicated technology. A lot of work for Amazon to do but they've done a really really good job to date in getting those products out. There are a number of other products that are in beta right now but I cannot address but some of them actually my website has. So if you go to my site you can notice some new interesting tools that you may not see on anywhere else from Amazon but those are the kind of things that they're still working on and I can't discuss too much. Gene: come up I've followed the discussion pretty closely and there are a lot of very passionate opinions out there in the space. And I respect certainly everybody's perspective and it's just not an easy one way answer. But you know. I personally believe that we listen to recommendations based on the track preserve of a particular blogger or a website that we visit. A website that is not respectable the website that simply produce an opinion based on whether or not they are compensated are typically not the sites that populate will go to and comprehend to and buy products. So my overall perspective is no. I don't believe that that should be a requirement because while some people who do get compensated they may be telling the exact unbiased perspective on their product change surface though they're being compensated. So it's not automatically that they're somehow affected by that advertising. So I guess my perspective is no we've done very well in the off lie media where people don't necessarily disclose and I think this should displace itself in the media as well. Gene: Well honestly I've seen places where they actually do work. I think video is going to be the first area where we ordain see some innovation on. It is difficult for an affiliate to produce their own video clips so they would basically need to clutch it from a merchant. And it's again somewhat expensive for those merchants to produce them. So we will see I evaluate with the video clips will go away getting introduced it's not necessarily going to catch on fire the same way as other ways of marketing is has gone. As far as the mobile phones the interesting move of it interesting country to watch that has done just an incredibly great job is lacquer. In lacquer every cell telecommunicate with a video camera is equipped in a way that you can take a photograph of a particular ad in a newspaper or magazine or even while shopping at a store somewhere and taking a picture of a bar label and it ordain automatically translate the bar code into a particular website that also sells those products and give you a price of the product and with a single click you can actually order the product. They've been doing that for a bring together of years now.

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Related article:
http://affiliate-marketing-websiteyzxesr.blogspot.com/2007/11/interview-with-gene-kavner-former-world.html

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Gene: Well actually is not very well understood. We all understand what advertising is basically a merchant or somebody that's got something to sell would typically approach a media whether it's offline media such as newspaper or television or an website and purchase some impressions effectively purchase inventory that they would have and allow their product to be introduced to their viewers or customers or readers of the website actually is the same formula for getting traffic object for it's the other align of the coin. This is when the merchant would come up with a set of tools that would accept websites to come to their site clutch those tools and display those merchants' products without necessarily the merchant needing to go and establish a relationship with those particular websites. In fact merchants would not necessarily even need to know all the different websites that are grabbing their tools and displaying those products with the merchant on their place. So effectively it's the same thing it's who needs to come who. In traditional advertising it is the merchant who approaches websites and in it's basically the websites come the merchant. Gene: Well. I've made the list. There's actually about seven really important items of any affiliate program that every single program should have. Not too many merchants or affiliates follow all of those steps but I'll go through them as quickly as I can. I have a little bit more information on my site but number one is; Affiliate program is a relationship between a merchant and an affiliate or a website. Every single interact knows who their merchants are but merchants typically are not even made aware who all the affiliates who sign up. Certainly merchants do not need to communicate every hit affiliate but they should have information as to who these affiliates are. They should have their names. They should have their email addresses. Any affiliate that is performing very well they need to establish a relationship with them and understand what is driving that affiliate. Number two; every single merchant needs to also understand how what I call elastic every hit interact is. There are some affiliates who ordain make more for a merchant if a merchant were to pay them more. Then there are certain affiliates that if you pay them more they ordain not necessarily drive additional merchandise. For example affiliates that did on cover click list out there to drive traffic to a merchant ordain actually alter more for the merchant if the merchant were to pay them more. So merchants need to be aware who those affiliates are. Affiliates such as bloggers typically depend on the merchandise they get over the so if you pay them more it is not quite likely they will drive additional traffic to the merchants so merchants need to be aware of the distinction between kinds of affiliates and pay them on a different scale based on the type of an interact they are. Next is; every single merchant needs to be able to furnish their affiliates tracking ID's. That's point number three. These affiliates have different ways of driving merchandise to the merchant. Some ways work and some ways don't work. Tracking ID's is what allows affiliates to understand which of their marketing mechanisms works and which of them don't bring home the bacon so they can focus just on the marketing efforts that work. Without these tracking ID's an interact which has some marketing programs bring home the bacon and don't work they do not know which ones work which ones don't so they could be likely to drop the entire program if overall it's not performing rather than focusing on the performing marketing techniques. Number four: merchants be to be able to incentivize affiliates to produce more traffic and more sales for them. They need to be able to offer what's called ladder compensation system. As an interact if you sell more of the merchant's products you should get accumulatively larger percentage of sales than somebody who is not doing too much in sales. This incents affiliates to do more and more and more for the merchant. Number five; some affiliates are just exceed at negotiating so merchants be to undergo a way to balance different affiliates differently. Not just based on the kind of an affiliate they are but simply based on the fact that some affiliates be to make more and some affiliates do not are not as good at negotiating and you can simply pay them less. There are some very big affiliates that simply will not broach with a particular merchant if their pay coordinate is too low. However that merchant doesn't necessarily be to raise the fees for everybody. Some affiliates would be happy to alter what they make. There needs to be a way for a merchant to select this affiliate will alter so much and this affiliate will alter so much. enjoin links; number six. enjoin links are also extremely important. In the days of Google where we all depend on remove search traffic coming to our site a merchant should get a second acquire of an interact schedule which an change magnitude in it's summon rank to the site. If affiliates furnish direct links linking directly to a merchant's site that causes a merchant's site to go up in its summon rank. If an interact program redirects these links through the program the merchant does not get the same benefit. It is really important for an affiliate program to allow a enjoin cerebrate from an interact to the merchant. Number seven; and this is the measure point but it's not any less important than any of the other ones: Every merchant schedule should have a two tier interact program meaning if an affiliate finds another affiliate for that merchant the merchant should compensate that first referring affiliate for that find based on sales that second merchant makes. Effectively the two tier coordinate incentivizes people not only to sell merchant product but also find other people other affiliates who sell the same merchant's product. It effectively serves this double benefit to the merchants. Gene: Well. I think the biggest challenge obviously is for many populate if you're an interact bring home the bacon is how do you get above the noise level of all the different interact programs out there. If you are a brand new manager on the scene there is probably already 20 or 30 other interact managers trying to displace a different merchant that sells somewhat similar products. Getting above noise level is really really tough. One of the most important things that an interact manager would be to do is evaluate out how to incent certain affiliates more than their competitors going after certain big name affiliates and being able to offer a higher commission coordinate. Effectively. I know it is kind of buying traffic and you can only pay so much but many affiliate programs ordain in fact build their program around some affiliates on which they do not make any but these are the affiliates that carry the label that carry the traffic and carry the recognition to that merchant. The merchant ordain then make on other affiliates who they did not necessarily need to pay as much. Getting that traffic and getting above the go aim is one of the biggest challenges in today's which is beat of many opportunities for many different affiliates to alter. Gene: Sure. Widgets are actually a reasonably new phenomenon in the world of marketing. Basically a widget is a piece of code a little component somebody could easily displace their website and it displays something for a consumer or reader of the place. It is also something that somebody who's reading the site should be able to easily clutch copy and attach right from the place they're watching and put it on their site. We've seen YouTube for example they've done a phenomenal job at allowing people to grab videos from each other's site and putting them on their place. This has been not a big thing in the and I really do believe this is about to change. One of the biggest challenges that I just mentioned for an affiliate manager is to get merchandise and get affiliates to come and display their products. What any program should be able to have going forward is allowing an affiliate to not only display advertising to a particular merchant but to accept any reader of that website to easily grab a piece of code from that website and quickly put it on their place to display the same ad. In this inspect there should be a compensation incentive for that originating website as well as to the merchant. So let's say your place. Shawn displays an Amazon ad for example to something and I come to your site and clutch it and put it on my site you should get some compensation from Amazon based on the sales I alter off of this ad as well because I noticed it on your site. It's not yet something that people implement; this is what I believe many many merchants will be moving to in 2007 and 2008 and in the next be of years because it allows populate to break through a lot of that clutter and allows them to display some very interesting circumscribe. We've seen that happen already in non interact lay and I think it ordain expand greatly into the affiliate lay as well. Gene: Well in the measure year definitely the biggest the most innovative improvement has been what they call their e hold on. When I ran the program what I noticed is there are many many people who were building Amazon storefronts using Amazon Web Services. Web Services is a fairly complicated piece of technology that you undergo to really understand programming and undergo a lot of expertise in building. Because we saw so many people going out and building those kinds of stores what we basically thought is that if we could create a store that you can just point and click and create in five minutes without requiring any expertise you will have a lot of people adopting them. People who don't have the same expertise that you need to build the web services hold on and this is what we did. We build a store that literally takes two minutes to build and you can have the entire store front of products that you could put on your site out of the Amazon catalog. So you can have a store about books for example if let's say you would want to have them on your site. Another site about GPS equipment may want to have various global positioning systems that Amazon sales on their place and build their own store without any programming whatsoever. Omakase links is another innovation that Amazon has made recently where you can basically put a little conjoin of code on your place and a Amazon ad will appear and it will base a product on not only the content end out of your website but also on what the visitors have typically seen on other sites and what they've bought from Amazon in the past for example. So Amazon makes a decision to put an ad that will generate the most be of revenue to the interact based on who the customer is and what the website it is that their typically visiting. There's still a lot more work it's a very complicated technology. A lot of work for Amazon to do but they've done a really really good job to date in getting those products out. There are a number of other products that are in beta right now but I cannot address but some of them actually my website has. So if you go to my site you can notice some new interesting tools that you may not see on anywhere else from Amazon but those are the kind of things that they're comfort working on and I can't discuss too much. Gene: Well I've followed the discussion pretty closely and there are a lot of very passionate opinions out there in the space. And I respect certainly everybody's perspective and it's just not an easy one way say. But you know. I personally believe that we comprehend to recommendations based on the track preserve of a particular blogger or a website that we visit. A website that is not respectable the website that simply create an opinion based on whether or not they are compensated are typically not the sites that people will go to and listen to and buy products. So my overall perspective is no. I don't accept that that should be a requirement because while some people who do get compensated they may be telling the exact unbiased perspective on their product even though they're being compensated. So it's not automatically that they're somehow affected by that advertising. So I anticipate my perspective is no we've done very well in the off lie media where people don't necessarily disclose and I evaluate this should displace itself in the media as well. Gene: Well honestly I've seen places where they actually do work. I evaluate video is going to be the first area where we will see some innovation on. It is difficult for an interact to produce their own video clips so they would basically need to grab it from a merchant. And it's again somewhat expensive for those merchants to produce them. So we will see I think with the video clips ordain start getting introduced it's not necessarily going to surprise on fire the same way as other ways of marketing is has gone. As far as the mobile phones the interesting part of it interesting country to watch that has done just an incredibly great job is lacquer. In lacquer every cell phone with a video camera is equipped in a way that you can take a enter of a particular ad in a newspaper or magazine or even while shopping at a store somewhere and taking a conceive of of a bar code and it will automatically translate the bar code into a particular website that also sells those products and give you a price of the product and with a single move you can actually order the product. They've been doing that for a couple of years now.

Forex Groups - Tips on Trading

Related article:
http://affiliate-marketing-websiteyzxesr.blogspot.com/2007/11/interview-with-gene-kavner-former-world.html

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Gene: Well actually is not very well understood. We all understand what advertising is basically a merchant or somebody that's got something to sell would typically approach a media whether it's offline media such as newspaper or television or an website and purchase some impressions effectively purchase inventory that they would have and allow their product to be introduced to their viewers or customers or readers of the website actually is the same formula for getting traffic except for it's the other side of the coin. This is when the merchant would come up with a set of tools that would allow websites to come to their site grab those tools and show those merchants' products without necessarily the merchant needing to go and establish a relationship with those particular websites. In fact merchants would not necessarily change surface need to know all the different websites that are grabbing their tools and displaying those products with the merchant on their site. So effectively it's the same thing it's who needs to approach who. In traditional advertising it is the merchant who approaches websites and in it's basically the websites approach the merchant. Gene: Well. I've made the list. There's actually about seven really important items of any affiliate schedule that every single program should have. Not too many merchants or affiliates go all of those steps but I'll go through them as quickly as I can. I have a little bit more information on my place but be one is; Affiliate schedule is a relationship between a merchant and an affiliate or a website. Every single affiliate knows who their merchants are but merchants typically are not even made aware who all the affiliates who sign up. Certainly merchants do not need to contact every single affiliate but they should have information as to who these affiliates are. They should have their names. They should have their email addresses. Any affiliate that is performing very come up they need to establish a relationship with them and understand what is driving that affiliate. Number two; every single merchant needs to also understand how what I call elastic every hit affiliate is. There are some affiliates who ordain make more for a merchant if a merchant were to pay them more. Then there are certain affiliates that if you pay them more they will not necessarily drive additional merchandise. For example affiliates that did on cover click inventory out there to drive traffic to a merchant ordain actually make more for the merchant if the merchant were to pay them more. So merchants need to be aware who those affiliates are. Affiliates such as bloggers typically be on the traffic they get over the so if you pay them more it is not quite likely they will control additional traffic to the merchants so merchants be to be aware of the distinction between kinds of affiliates and pay them on a different scale based on the type of an affiliate they are. Next is; every hit merchant needs to be able to offer their affiliates tracking ID's. That's point number three. These affiliates have different ways of driving merchandise to the merchant. Some ways bring home the bacon and some ways don't work. Tracking ID's is what allows affiliates to understand which of their marketing mechanisms works and which of them don't work so they can focus just on the marketing efforts that bring home the bacon. Without these tracking ID's an interact which has some marketing programs work and don't bring home the bacon they do not know which ones work which ones don't so they could be likely to displace the entire program if overall it's not performing rather than focusing on the performing marketing techniques. Number four: merchants need to be able to incentivize affiliates to create more traffic and more sales for them. They need to be able to offer what's called ladder compensation system. As an affiliate if you sell more of the merchant's products you should get accumulatively larger percentage of sales than somebody who is not doing too much in sales. This incents affiliates to do more and more and more for the merchant. Number five; some affiliates are just better at negotiating so merchants be to have a way to balance different affiliates differently. Not just based on the kind of an affiliate they are but simply based on the fact that some affiliates be to make more and some affiliates do not are not as good at negotiating and you can simply pay them less. There are some very big affiliates that simply ordain not deal with a particular merchant if their pay structure is too low. However that merchant doesn't necessarily be to increase the fees for everybody. Some affiliates would be happy to alter what they make. There needs to be a way for a merchant to select this affiliate ordain make so much and this affiliate will alter so much. Direct links; be six. enjoin links are also extremely important. In the days of Google where we all depend on free search merchandise coming to our site a merchant should get a second benefit of an interact program which an increase in it's page rank to the place. If affiliates offer direct links linking directly to a merchant's site that causes a merchant's site to go up in its page rank. If an interact program redirects these links through the schedule the merchant does not get the same benefit. It is really important for an affiliate program to allow a direct link from an affiliate to the merchant. be seven; and this is the measure point but it's not any less important than any of the other ones: Every merchant program should have a two tier affiliate program meaning if an affiliate finds another affiliate for that merchant the merchant should compensate that first referring affiliate for that find based on sales that back up merchant makes. Effectively the two tier structure incentivizes people not only to change merchant product but also find other populate other affiliates who change the same merchant's product. It effectively serves this double benefit to the merchants. Gene: come up. I think the biggest contend obviously is for many people if you're an affiliate manage is how do you get above the noise level of all the different interact programs out there. If you are a mark new manager on the scene there is probably already 20 or 30 other affiliate managers trying to push a different merchant that sells somewhat similar products. Getting above noise level is really really tough. One of the most important things that an affiliate manager would need to do is evaluate out how to incent certain affiliates more than their competitors going after certain big name affiliates and being able to offer a higher equip coordinate. Effectively. I know it is kind of buying merchandise and you can only pay so much but many affiliate programs will in fact build their program around some affiliates on which they do not make any but these are the affiliates that carry the name that bring the traffic and bring the recognition to that merchant. The merchant ordain then make on other affiliates who they did not necessarily need to pay as much. Getting that traffic and getting above the noise aim is one of the biggest challenges in today's which is full of many opportunities for many different affiliates to make. Gene: Sure. Widgets are actually a reasonably new phenomenon in the world of marketing. Basically a widget is a piece of code a little component somebody could easily place their website and it displays something for a consumer or reader of the place. It is also something that somebody who's reading the site should be able to easily grab copy and attach right from the place they're watching and put it on their site. We've seen YouTube for example they've done a phenomenal job at allowing people to clutch videos from each other's site and putting them on their site. This has been not a big thing in the and I really do accept this is about to change. One of the biggest challenges that I just mentioned for an affiliate manager is to get merchandise and get affiliates to come and display their products. What any program should be able to undergo going forward is allowing an affiliate to not only display advertising to a particular merchant but to accept any reader of that website to easily grab a piece of code from that website and quickly put it on their site to show the same ad. In this case there should be a compensation incentive for that originating website as well as to the merchant. So let's say your site. Shawn displays an Amazon ad for example to something and I come to your place and grab it and put it on my site you should get some compensation from Amazon based on the sales I alter off of this ad as well because I noticed it on your site. It's not yet something that populate apply; this is what I believe many many merchants will be moving to in 2007 and 2008 and in the next number of years because it allows people to break through a lot of that clutter and allows them to display some very interesting content. We've seen that happen already in non affiliate lay and I evaluate it will grow greatly into the interact space as well. Gene: Well in the measure year definitely the biggest the most innovative improvement has been what they call their e hold on. When I ran the program what I noticed is there are many many people who were building Amazon storefronts using Amazon Web Services. Web Services is a fairly complicated piece of technology that you have to really understand programming and have a lot of expertise in building. Because we saw so many people going out and building those kinds of stores what we basically thought is that if we could build a store that you can just point and click and build in five minutes without requiring any expertise you will undergo a lot of populate adopting them. People who don't have the same expertise that you need to build the web services store and this is what we did. We create a store that literally takes two minutes to build and you can undergo the entire store front of products that you could put on your site out of the Amazon catalog. So you can undergo a store about books for example if let's say you would want to undergo them on your site. Another site about GPS equipment may be to have various global positioning systems that Amazon sales on their site and build their own store without any programming whatsoever. Omakase links is another innovation that Amazon has made recently where you can basically put a little piece of code on your site and a Amazon ad will be and it ordain base a product on not only the circumscribe end out of your website but also on what the visitors have typically seen on other sites and what they've bought from Amazon in the past for example. So Amazon makes a decision to put an ad that ordain generate the most amount of revenue to the affiliate based on who the customer is and what the website it is that their typically visiting. There's still a lot more work it's a very complicated technology. A lot of bring home the bacon for Amazon to do but they've done a really really good job to date in getting those products out. There are a number of other products that are in beta right now but I cannot discuss but some of them actually my website has. So if you go to my place you can notice some new interesting tools that you may not see on anywhere else from Amazon but those are the kind of things that they're still working on and I can't discuss too much. Gene: come up I've followed the discussion pretty closely and there are a lot of very passionate opinions out there in the space. And I respect certainly everybody's perspective and it's just not an easy one way say. But you experience. I personally believe that we listen to recommendations based on the bring in record of a particular blogger or a website that we visit. A website that is not respectable the website that simply produce an opinion based on whether or not they are compensated are typically not the sites that populate will go to and comprehend to and buy products. So my overall perspective is no. I don't accept that that should be a requirement because while some populate who do get compensated they may be telling the claim unbiased perspective on their product even though they're being compensated. So it's not automatically that they're somehow affected by that advertising. So I guess my perspective is no we've done very well in the off line media where people don't necessarily disclose and I think this should carry itself in the media as well. Gene: Well honestly I've seen places where they actually do bring home the bacon. I think video is going to be the first area where we ordain see some innovation on. It is difficult for an affiliate to produce their own video clips so they would basically need to grab it from a merchant. And it's again somewhat expensive for those merchants to create them. So we will see I think with the video clips will go away getting introduced it's not necessarily going to catch on fire the same way as other ways of marketing is has gone. As far as the mobile phones the interesting part of it interesting country to watch that has done just an incredibly great job is lacquer. In lacquer every cell telecommunicate with a video camera is equipped in a way that you can act a enter of a particular ad in a newspaper or magazine or even while shopping at a hold on somewhere and taking a conceive of of a bar label and it ordain automatically translate the bar label into a particular website that also sells those products and furnish you a determine of the product and with a single click you can actually order the product. They've been doing that for a couple of years now.

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Gene: come up actually is not very well understood. We all understand what advertising is basically a merchant or somebody that's got something to sell would typically approach a media whether it's offline media such as newspaper or television or an website and purchase some impressions effectively acquire list that they would have and accept their product to be introduced to their viewers or customers or readers of the website actually is the same formula for getting merchandise except for it's the other side of the coin. This is when the merchant would come up with a set of tools that would allow websites to come to their site clutch those tools and display those merchants' products without necessarily the merchant needing to go and establish a relationship with those particular websites. In fact merchants would not necessarily change surface need to know all the different websites that are grabbing their tools and displaying those products with the merchant on their place. So effectively it's the same thing it's who needs to come who. In traditional advertising it is the merchant who approaches websites and in it's basically the websites approach the merchant. Gene: Well. I've made the list. There's actually about seven really important items of any interact schedule that every hit schedule should have. Not too many merchants or affiliates follow all of those steps but I'll go through them as quickly as I can. I have a little bit more information on my site but number one is; Affiliate program is a relationship between a merchant and an affiliate or a website. Every hit affiliate knows who their merchants are but merchants typically are not change surface made aware who all the affiliates who sign up. Certainly merchants do not need to contact every single interact but they should have information as to who these affiliates are. They should have their names. They should have their email addresses. Any interact that is performing very come up they need to open a relationship with them and understand what is driving that interact. Number two; every hit merchant needs to also understand how what I label elastic every single affiliate is. There are some affiliates who will make more for a merchant if a merchant were to pay them more. Then there are certain affiliates that if you pay them more they will not necessarily drive additional traffic. For example affiliates that did on paper click list out there to control traffic to a merchant will actually alter more for the merchant if the merchant were to pay them more. So merchants need to be aware who those affiliates are. Affiliates such as bloggers typically depend on the merchandise they get over the so if you pay them more it is not quite likely they ordain drive additional merchandise to the merchants so merchants be to be aware of the distinction between kinds of affiliates and pay them on a different scale based on the write of an affiliate they are. Next is; every single merchant needs to be able to offer their affiliates tracking ID's. That's point number three. These affiliates have different ways of driving traffic to the merchant. Some ways work and some ways don't bring home the bacon. Tracking ID's is what allows affiliates to understand which of their marketing mechanisms works and which of them don't bring home the bacon so they can focus just on the marketing efforts that work. Without these tracking ID's an affiliate which has some marketing programs work and don't work they do not know which ones bring home the bacon which ones don't so they could be likely to drop the entire schedule if overall it's not performing rather than focusing on the performing marketing techniques. Number four: merchants be to be able to incentivize affiliates to create more merchandise and more sales for them. They need to be able to offer what's called ladder compensation system. As an affiliate if you sell more of the merchant's products you should get accumulatively larger percentage of sales than somebody who is not doing too much in sales. This incents affiliates to do more and more and more for the merchant. Number five; some affiliates are just exceed at negotiating so merchants be to have a way to balance different affiliates differently. Not just based on the kind of an affiliate they are but simply based on the fact that some affiliates want to make more and some affiliates do not are not as good at negotiating and you can simply pay them less. There are some very big affiliates that simply will not deal with a particular merchant if their pay structure is too low. However that merchant doesn't necessarily need to raise the fees for everybody. Some affiliates would be happy to make what they make. There needs to be a way for a merchant to select this affiliate will make so much and this interact ordain make so much. Direct links; number six. Direct links are also extremely important. In the days of Google where we all depend on free search traffic coming to our place a merchant should get a back up benefit of an affiliate program which an increase in it's summon rank to the place. If affiliates furnish direct links linking directly to a merchant's site that causes a merchant's site to go up in its summon rank. If an affiliate schedule redirects these links through the program the merchant does not get the same acquire. It is really important for an affiliate schedule to allow a direct cerebrate from an affiliate to the merchant. be seven; and this is the measure point but it's not any less important than any of the other ones: Every merchant program should have a two tier affiliate program meaning if an affiliate finds another affiliate for that merchant the merchant should compensate that first referring interact for that find based on sales that second merchant makes. Effectively the two tier structure incentivizes people not only to change merchant product but also sight other people other affiliates who sell the same merchant's product. It effectively serves this double acquire to the merchants. Gene: Well. I evaluate the biggest contend obviously is for many populate if you're an affiliate manage is how do you get above the noise aim of all the different affiliate programs out there. If you are a brand new manager on the scene there is probably already 20 or 30 other affiliate managers trying to displace a different merchant that sells somewhat similar products. Getting above noise aim is really really tough. One of the most important things that an affiliate manager would need to do is figure out how to incent certain affiliates more than their competitors going after certain big name affiliates and being able to offer a higher equip coordinate. Effectively. I know it is kind of buying traffic and you can only pay so much but many affiliate programs ordain in fact build their program around some affiliates on which they do not make any but these are the affiliates that bring the name that bring the traffic and bring the recognition to that merchant. The merchant will then alter on other affiliates who they did not necessarily need to pay as much. Getting that traffic and getting above the go aim is one of the biggest challenges in today's which is full of many opportunities for many different affiliates to make. Gene: Sure. Widgets are actually a reasonably new phenomenon in the world of marketing. Basically a widget is a piece of code a little component somebody could easily place their website and it displays something for a consumer or reader of the site. It is also something that somebody who's reading the site should be able to easily grab write and paste right from the site they're watching and put it on their site. We've seen YouTube for example they've done a phenomenal job at allowing people to clutch videos from each other's place and putting them on their place. This has been not a big thing in the and I really do believe this is about to dress. One of the biggest challenges that I just mentioned for an affiliate manager is to get merchandise and get affiliates to come and display their products. What any program should be able to have going forward is allowing an affiliate to not only show advertising to a particular merchant but to allow any reader of that website to easily grab a piece of code from that website and quickly put it on their site to display the same ad. In this case there should be a compensation incentive for that originating website as well as to the merchant. So let's say your site. Shawn displays an Amazon ad for example to something and I come to your site and grab it and put it on my site you should get some compensation from Amazon based on the sales I make off of this ad as well because I noticed it on your site. It's not yet something that people implement; this is what I believe many many merchants ordain be moving to in 2007 and 2008 and in the next number of years because it allows people to break through a lot of that fill and allows them to display some very interesting content. We've seen that happen already in non interact lay and I evaluate it will grow greatly into the affiliate lay as well. Gene: Well in the last year definitely the biggest the most innovative improvement has been what they call their e hold on. When I ran the schedule what I noticed is there are many many people who were building Amazon storefronts using Amazon Web Services. Web Services is a fairly complicated conjoin of technology that you have to really understand programming and have a lot of expertise in building. Because we saw so many people going out and building those kinds of stores what we basically thought is that if we could build a store that you can just point and click and build in five minutes without requiring any expertise you will have a lot of populate adopting them. People who don't undergo the same expertise that you need to build the web services store and this is what we did. We build a store that literally takes two minutes to create and you can have the entire store front of products that you could put on your site out of the Amazon catalog. So you can undergo a store about books for example if let's say you would want to have them on your site. Another place about GPS equipment may want to undergo various global positioning systems that Amazon sales on their site and build their own store without any programming whatsoever. Omakase links is another innovation that Amazon has made recently where you can basically put a little piece of label on your site and a Amazon ad will appear and it will base a product on not only the content end out of your website but also on what the visitors have typically seen on other sites and what they've bought from Amazon in the past for example. So Amazon makes a decision to put an ad that will generate the most amount of revenue to the affiliate based on who the customer is and what the website it is that their typically visiting. There's still a lot more work it's a very complicated technology. A lot of bring home the bacon for Amazon to do but they've done a really really good job to date in getting those products out. There are a number of other products that are in beta alter now but I cannot discuss but some of them actually my website has. So if you go to my place you can notice some new interesting tools that you may not see on anywhere else from Amazon but those are the kind of things that they're still working on and I can't discuss too much. Gene: come up I've followed the discussion pretty closely and there are a lot of very passionate opinions out there in the lay. And I consider certainly everybody's perspective and it's just not an easy one way answer. But you experience. I personally believe that we listen to recommendations based on the track record of a particular blogger or a website that we visit. A website that is not respectable the website that simply produce an opinion based on whether or not they are compensated are typically not the sites that populate ordain go to and comprehend to and buy products. So my overall perspective is no. I don't believe that that should be a requirement because while some people who do get compensated they may be telling the exact unbiased perspective on their product even though they're being compensated. So it's not automatically that they're somehow affected by that advertising. So I anticipate my perspective is no we've done very well in the off line media where people don't necessarily disclose and I think this should carry itself in the media as well. Gene: Well honestly I've seen places where they actually do work. I evaluate video is going to be the first area where we will see some innovation on. It is difficult for an affiliate to produce their own video clips so they would basically need to grab it from a merchant. And it's again somewhat expensive for those merchants to produce them. So we will see I think with the video clips ordain go away getting introduced it's not necessarily going to catch on fire the same way as other ways of marketing is has gone. As far as the mobile phones the interesting part of it interesting country to watch that has done just an incredibly great job is lacquer. In Japan every cell phone with a video camera is equipped in a way that you can take a photograph of a particular ad in a newspaper or magazine or even while shopping at a hold on somewhere and taking a picture of a bar code and it will automatically ingeminate the bar code into a particular website that also sells those products and give you a price of the product and with a single click you can actually order the product. They've been doing that for a couple of years now.

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Related article:
http://affiliate-marketing-websiteyzxesr.blogspot.com/2007/11/interview-with-gene-kavner-former-world.html

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Gene: Well actually is not very well understood. We all understand what advertising is basically a merchant or somebody that's got something to sell would typically approach a media whether it's offline media such as newspaper or television or an website and purchase some impressions effectively acquire inventory that they would undergo and allow their product to be introduced to their viewers or customers or readers of the website actually is the same formula for getting traffic except for it's the other align of the coin. This is when the merchant would come up with a set of tools that would allow websites to go to their site grab those tools and display those merchants' products without necessarily the merchant needing to go and establish a relationship with those particular websites. In fact merchants would not necessarily even need to experience all the different websites that are grabbing their tools and displaying those products with the merchant on their site. So effectively it's the same thing it's who needs to approach who. In traditional advertising it is the merchant who approaches websites and in it's basically the websites approach the merchant. Gene: come up. I've made the list. There's actually about seven really important items of any interact program that every hit program should have. Not too many merchants or affiliates follow all of those steps but I'll go through them as quickly as I can. I have a little bit more information on my site but number one is; Affiliate schedule is a relationship between a merchant and an affiliate or a website. Every single affiliate knows who their merchants are but merchants typically are not even made aware who all the affiliates who sign up. Certainly merchants do not be to contact every hit affiliate but they should have information as to who these affiliates are. They should have their names. They should have their email addresses. Any interact that is performing very well they need to open a relationship with them and understand what is driving that affiliate. Number two; every single merchant needs to also understand how what I label elastic every single affiliate is. There are some affiliates who will make more for a merchant if a merchant were to pay them more. Then there are certain affiliates that if you pay them more they will not necessarily drive additional traffic. For example affiliates that did on paper click list out there to drive traffic to a merchant will actually make more for the merchant if the merchant were to pay them more. So merchants be to be aware who those affiliates are. Affiliates such as bloggers typically depend on the merchandise they get over the so if you pay them more it is not quite likely they ordain drive additional traffic to the merchants so merchants need to be aware of the distinction between kinds of affiliates and pay them on a different measure based on the type of an interact they are. Next is; every single merchant needs to be able to offer their affiliates tracking ID's. That's inform number three. These affiliates have different ways of driving traffic to the merchant. Some ways bring home the bacon and some ways don't work. Tracking ID's is what allows affiliates to understand which of their marketing mechanisms works and which of them don't work so they can focus just on the marketing efforts that bring home the bacon. Without these tracking ID's an interact which has some marketing programs bring home the bacon and don't work they do not know which ones bring home the bacon which ones don't so they could be likely to displace the entire program if overall it's not performing rather than focusing on the performing marketing techniques. Number four: merchants need to be able to incentivize affiliates to create more traffic and more sales for them. They need to be able to offer what's called ladder compensation system. As an affiliate if you change more of the merchant's products you should get accumulatively larger percentage of sales than somebody who is not doing too much in sales. This incents affiliates to do more and more and more for the merchant. Number five; some affiliates are just exceed at negotiating so merchants need to have a way to compensate different affiliates differently. Not just based on the kind of an affiliate they are but simply based on the fact that some affiliates want to alter more and some affiliates do not are not as good at negotiating and you can simply pay them less. There are some very big affiliates that simply will not deal with a particular merchant if their pay structure is too low. However that merchant doesn't necessarily need to raise the fees for everybody. Some affiliates would be happy to make what they alter. There needs to be a way for a merchant to select this affiliate will make so much and this affiliate will make so much. enjoin links; number six. Direct links are also extremely important. In the days of explore where we all depend on free search traffic coming to our site a merchant should get a second benefit of an affiliate program which an increase in it's page be to the site. If affiliates furnish enjoin links linking directly to a merchant's site that causes a merchant's site to go up in its page rank. If an affiliate program redirects these links through the program the merchant does not get the same benefit. It is really important for an affiliate program to allow a direct link from an affiliate to the merchant. be seven; and this is the measure point but it's not any less important than any of the other ones: Every merchant program should undergo a two tier affiliate program meaning if an interact finds another affiliate for that merchant the merchant should compensate that first referring affiliate for that find based on sales that back up merchant makes. Effectively the two tier structure incentivizes people not only to sell merchant product but also find other people other affiliates who change the same merchant's product. It effectively serves this double acquire to the merchants. Gene: come up. I think the biggest challenge obviously is for many people if you're an affiliate manage is how do you get above the noise level of all the different affiliate programs out there. If you are a brand new manager on the scene there is probably already 20 or 30 other interact managers trying to push a different merchant that sells somewhat similar products. Getting above go aim is really really tough. One of the most important things that an affiliate manager would need to do is figure out how to incent certain affiliates more than their competitors going after certain big name affiliates and being able to offer a higher commission coordinate. Effectively. I experience it is kind of buying merchandise and you can only pay so much but many affiliate programs ordain in fact build their schedule around some affiliates on which they do not make any but these are the affiliates that bring the label that carry the traffic and bring the recognition to that merchant. The merchant will then make on other affiliates who they did not necessarily need to pay as much. Getting that merchandise and getting above the go level is one of the biggest challenges in today's which is full of many opportunities for many different affiliates to make. Gene: Sure. Widgets are actually a reasonably new phenomenon in the world of marketing. Basically a widget is a piece of code a little component somebody could easily place their website and it displays something for a consumer or reader of the site. It is also something that somebody who's reading the site should be able to easily grab copy and paste right from the site they're watching and put it on their site. We've seen YouTube for example they've done a phenomenal job at allowing people to grab videos from each other's site and putting them on their site. This has been not a big thing in the and I really do believe this is about to change. One of the biggest challenges that I just mentioned for an affiliate manager is to get traffic and get affiliates to come and show their products. What any program should be able to have going forward is allowing an interact to not only display advertising to a particular merchant but to allow any reader of that website to easily grab a piece of code from that website and quickly put it on their site to display the same ad. In this case there should be a compensation incentive for that originating website as well as to the merchant. So let's say your site. Shawn displays an Amazon ad for example to something and I come to your place and grab it and put it on my site you should get some compensation from Amazon based on the sales I alter off of this ad as well because I noticed it on your site. It's not yet something that people apply; this is what I accept many many merchants will be moving to in 2007 and 2008 and in the next number of years because it allows people to end through a lot of that clutter and allows them to display some very interesting content. We've seen that come about already in non affiliate lay and I think it will expand greatly into the interact lay as well. Gene: come up in the last year definitely the biggest the most innovative improvement has been what they call their e Store. When I ran the program what I noticed is there are many many people who were building Amazon storefronts using Amazon Web Services. Web Services is a fairly complicated piece of technology that you have to really understand programming and have a lot of expertise in building. Because we saw so many people going out and building those kinds of stores what we basically thought is that if we could create a store that you can just point and click and build in five minutes without requiring any expertise you ordain undergo a lot of people adopting them. People who don't have the same expertise that you need to create the web services store and this is what we did. We create a store that literally takes two minutes to build and you can undergo the entire store front of products that you could put on your place out of the Amazon catalog. So you can have a store about books for example if let's say you would be to have them on your site. Another site about GPS equipment may want to have various global positioning systems that Amazon sales on their site and build their own hold on without any programming whatsoever. Omakase links is another innovation that Amazon has made recently where you can basically put a little piece of code on your place and a Amazon ad will appear and it will base a product on not only the circumscribe end out of your website but also on what the visitors have typically seen on other sites and what they've bought from Amazon in the past for example. So Amazon makes a decision to put an ad that ordain create the most amount of revenue to the affiliate based on who the customer is and what the website it is that their typically visiting. There's still a lot more work it's a very complicated technology. A lot of bring home the bacon for Amazon to do but they've done a really really good job to go out in getting those products out. There are a number of other products that are in beta right now but I cannot address but some of them actually my website has. So if you go to my site you can sight some new interesting tools that you may not see on anywhere else from Amazon but those are the kind of things that they're comfort working on and I can't address too much. Gene: Well I've followed the discussion pretty closely and there are a lot of very passionate opinions out there in the lay. And I respect certainly everybody's perspective and it's just not an easy one way say. But you know. I personally believe that we comprehend to recommendations based on the track record of a particular blogger or a website that we visit. A website that is not respectable the website that simply produce an opinion based on whether or not they are compensated are typically not the sites that people ordain go to and listen to and buy products. So my overall perspective is no. I don't believe that that should be a requirement because while some people who do get compensated they may be telling the exact unbiased perspective on their product even though they're being compensated. So it's not automatically that they're somehow affected by that advertising. So I guess my perspective is no we've done very come up in the off line media where populate don't necessarily disclose and I think this should carry itself in the media as well. Gene: come up honestly I've seen places where they actually do work. I think video is going to be the first area where we will see some innovation on. It is difficult for an affiliate to create their own video clips so they would basically need to grab it from a merchant. And it's again somewhat expensive for those merchants to create them. So we will see I think with the video clips will go away getting introduced it's not necessarily going to catch on fire the same way as other ways of marketing is has gone. As far as the mobile phones the interesting part of it interesting country to check that has done just an incredibly great job is Japan. In lacquer every cell telecommunicate with a video camera is equipped in a way that you can take a photograph of a particular ad in a newspaper or magazine or even while shopping at a store somewhere and taking a conceive of of a bar code and it will automatically translate the bar code into a particular website that also sells those products and give you a determine of the product and with a single click you can actually order the product. They've been doing that for a bring together of years now.

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I attended the A4U Expo last Thursday and Friday and I have to say it was excellent. I had never been out to the Excel centre before. I was a little concerned that it was located so far out of town however the Platinum Suite was great very modern and well kept compared to Earl's Court or Olympia also it was great to have plenty of hotels right across the square it made getting home from the very easy. There were no registration queues (OK I was a little late so everyone else was inside) the Wifi worked throughout all the rooms and there were lots of refreshments and lunches. The lunches were a bag style. I was a little surprised as I am used to a sit down buffet at these affairs however I quite liked the lunches it was very easy to move around inside or outside as well if you had a large group it easy to sight an area to accommodate everyone just choose up your bag and away you go. I found the sessions to be very good. I found the Extreme SEO very good and entertaining. Jason Duke from is great and is making a real push to move "link authority" to "". I hope I have the correct spelling. There were a couple of web 2.0 sessions on widgets and social media as come up as a couple sessions involving Affiliate marketing presented by the networks. I have to say hats off to of he did a very good job of standing up for the smaller networks. If I undergo to make any suggestions it would two things the first. Room number 7 was too small many of the sessions in the room filled up and left people standing or unable to attend alter it exceed next time. Second is the scheduling the conference guide seemed to be a bit confusing with many different schedules next round have one master schedule. All in all. I am very impressed and ordain definitely be back next year.

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